It's a brave new world my friends. There were more tweets sent in a single day during the Olympics last week than there were during the entire 17-day competition in Beijing in 2008. In 2010, during the Vancouver Winter Olympics, there were around 307,000 mentions of the term Olympics during the opening weekend of the event, as opposed to 3.5 million this time around. And we may not even be prepared for just how social the 2012 games have been — spectators during a cycling event were asked to halt all tweets unless they were "urgent" as the data hungry onlookers were interfering with GPS equipment. It's a truly social Olympics, the first of its kind, so where else would we turn but to the same the real-time social network that toppled a dictatorship, powered a massive American protest, and brought down the likes of Anthony Weiner. It's Twitter's time to shine. The communication floodgates are open, and when the entire world congregates around one city, one competition, and (in the U.S.) one broadcast network, there is to be an expected amount of sewage pouring through our social channels. Source: http://feedproxy.google.com/~r/Techcrunch/~3/n79qSmoSwm8/
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