If you work in online advertising, until recently there hasn't been a very good way to find out which ads are running across the Internet. Search engines like Google index the underlying web pages, and strip out the display ads. But if you work at an ad agency or are a sales guy at an online publisher getting ready for a meeting with a big brand, it helps to know what display ads they are running. You could click the refresh button on a bunch of big sites a few dozen times, or you can go to Moat, which is a search engine for display ads. But the ad search engine is just eye candy. Moat is working on so much more, including heatmap engagement analytics and a crowdsourced marketplace for display ad designers. The New York City startup is self-funded with $3 million from co-founders Jonah and Noah Goodhart (who are brothers), and Mike Walrath. All three were involved with Right Media, the ad exchange Yahoo bought for $850 million in 2007 (Walrath was the founder and CEO, and the Goodharts were investors). 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/BU6j3iMycSU/
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