We're all pretty used to business-speak these days, whereby real meanings are coded into vague euphemisms in order to sound better.
It's all part of business spin.
Forecasts aren't reduced, they're adjusted.
Workers aren't laid off, they're right-sized.
Proctor & Gamble and Goodyear are among the several companies this year that named efficiency as a way around rising commodity costs. That could be a sign of trouble.
Here's a list of 20 business euphemisms and what they really mean, from Audit Integrity.
"The company has undergone a restructuring in the last 12 months."
Translation: Serious fundamental problems.
Source: Audit Integrity
"The company has entered into multiple mergers within the last 12 months."
Translation: Management is unable to grow the company organically.
Source: Audit Integrity
"The CEO?s and CFO?s compensation is more highly weighted toward incentive compensation than base compensation."
Translation: Management is ignoring long-term sustainability in favor of short-term gain.
Source: Audit Integrity
See the rest of the story at Business Insider
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Source: http://feedproxy.google.com/~r/TheMoneyGame/~3/qf2eWV1h7D8/earnings-season-doublespeak-2011-4
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