Editor's note:�
Armando Kirwin is a filmmaker and consultant whose previous work has included Paramount Pictures, Microsoft, several startups, 13 feature films, and a handful of TV shows. In case you haven't noticed, wannabe Hollywood analysts, err, I mean�
tech bloggers�the world over are breathlessly opining and propagating news about Netflix CEO Reed Hastings'�estimate�that Amazon is spending up to $1 billion annually on content for Amazon Prime. Meanwhile, outside of the Silicon Valley Distortion Field, a.k.a. back in Hollywood, everyone who hears the exact same statistic is thinking: "So... what's the big deal?"
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