Enterprise mobile software provider DoubleDutch today announced the�release�of its newest product, a mobile customer relationship management tool called Hive. Mobile CRM is a tricky needle to try and thread ? for the most part, effective CRM is all about context, and providing the right amount on a mobile screen where screen real estate is limited and data input is cumbersome can be a challenge. Go too far to either end of the spectrum ? feature-richness or simplicity ? and you're likely to meet with lackluster engagement. But DoubleDutch thinks Hive hits the mark in terms of providing a genuinely useful product that doesn't get bogged down by trying to mimic a desktop tool. Hive is designed to work with existing leading CRM tools already in place in many organizations, and launches with Salesforce integration out of the gate. What it wants to address is the gap between Salesforce's success among administrators and its continued challenges in terms of getting front-line sales staff to use it regularly. In an interview, DoubleDutch CEO and founder Lawrence Coburn suggested that Hive's ultimate goal is to drive that front-line engagement, using a number of strategies.Source: http://feedproxy.google.com/~r/Techcrunch/~3/hgcJ4kq3-Dk/
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