Every day companies are spending gobs of money to earn and keep your attention. Advertisers are collecting heaps of information about you in the hopes of presenting you with more targeted advertisements: advertisements on which you'll want to click. Yet despite all of this information, advertising still pretty much sucks. It doesn't have to be this way. While marketers and advertising agencies strive to command your decisions in the "attention economy", long-time open source advocate Doc Searls puts forward a better idea in his new book, The Intention Economy. Rather than continue to allow vendors to blindly guess as to what we want, we should all be moving toward a new market equilibrium in which we consciously and directly signal our intentions to the market. Companies that respond to our intentions will reap larger profit, waste less money on dubious advertising initiatives, and enjoy real customer loyalty.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Z09s8iRp4Fg/
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