Nielsen Teams With Disney/ABC To Measure Consumers? iPad Usage Behavior

A little bit of news from Nielsen that flew under the radar a few days ago hints at big things ahead for the measurement firm and its goals of understanding user behavior across all platforms. The company said it was teaming up with Disney/ABC Television Group to measure video consumption trends on the iPad. In the study, participants will download a special "metering" app to their devices, which will analyze the reach, duration frequency and pageviews associated with both their apps and web usage in an effort to provide better insight into actual trends associated with user behavior, as opposed to self-reported data.

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