Friday, August 5, 2011

Nissan Sticks QR Codes On Vehicle Window Stickers

altima_qr_code__thumbCar buying sucks but Nissan is trying to make it suck less by putting QR codes on vehicle window stickers. The thought is that buyers might want a little more info than the Maroni providers, and these QR codes are a direct link to Nissan. Jon Brancheau, Nissan's VP of of Marketing calls the On Vehicle Graphics QR codes a "silent salesperson" but it's more like a trustworthy salesperson. Amirite?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/qY17oB5KLVU/

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